A Brief History of Nike

Very few people and even fewer brands have managed to become synonymous with pop culture in the 20^th century. But in the last few decades, Nike has become a Titan of the sporting world, as well as part of the daily lives of millions of people everywhere.

But during the 1960s, it was Germany’s Adidas and Puma sneakers that dominated the global market on every level and in every sport. American businessman Phil Knight was convinced that the way to compete with the Germans was to introduce cheap but high-quality running shoes from Japan. But though he had a great idea and a solid plan, Phil didn’t have the money to achieve his goal….READ MORE

Συντάκτης: Theodoros Karasavvas

Theodoros Karasavvas is a published author whose work has appeared in Ars Technica, AT&T Business, American Express, Ranker, and Gizmodo. A law school graduate with a master's degree in IT Law, he speaks four languages and has visited over 40 countries, enriching his writing with a deep understanding of global cultures and the evolving landscape of technology. Δείτε όλα τα άρθρα του/της Theodoros Karasavvas