Just a few hours ago, the UFC announced that it has been sold for an astounding $4.2 billion, and what some fans might see as the end of a glorious era, others might view as the rise of a new, brighter period for the world’s biggest mixed martial arts promotion company that features most of the top-ranked fighters in the sport. In 2001, the ailing franchise’s value didn’t exceed $2 million, but on Monday, July 11, 2016, Lorenzo Fertitta and Dana White sold the leading professional fight brand for a record-breaking reported $4.2 billion. Thanks to the rapid and “violent” progress of the sport of MMA, the UFC became one of the largest and fastest growing sports brands in the world….READ MORE