According to a recent Wall Street Journal study, the average NFL game features only 10 minutes and 43 seconds of action. The rest are commercials, replays and commentary. This makes it possibly the most profitable 10-11 minutes of entertainment in the history of sports, particularly if you include the countless hours spent on sports talk radio and TV shows that continue to talk about the games and teams even in the off-season, all the while generating advertising revenue….READ MORE